Sónar : A 360° event, 365 days a year

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The 22nd edition of Sónar Barcelona ends with around 119,000 visitors from 104 countries.
The appointment with music, creativity and technology will call in on four Latin American capitals (São Paulo, Buenos Aires, Santiago and Bogota) and three Scandinavian cities (Reykjavik, Stockholm and Copenhagen) in the coming months. The Chemical Brothers and Hot Chip head the line-up for all the events in Latin America.
Sónar+D moves towards the consolidation of its congress format and becomes a new generator of activities at Sónar that defines it as a 360º event.
Sónar is conducting a comprehensive 360º study on the contribution made by Sónar and Sónar+D in economic, social and innovation terms, involving over 1,000 surveys and interviews with the public and professionals attending this year’s event. 
500 passes for Sónar 2016 went on sale at last Sunday morning at the special price of 115 euros, through www.sonar.es.
Sónar Barcelona 2016 will take place on 16, 17 and 18 June.

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The next 365 days of Sónar around the World

Sónar continues its worldwide expansion with eight dates scheduled over the next 365 days in South America and Scandinavia, and of course, Sónar Barcelona 2016.

 The festival touches down for the first time in Colombia (Bogota) and Chile (Santiago), in addition to two other South American dates, São Paulo (3rd edition) and Buenos Aires (2nd edition). The festival continues to establish itself in northern Europe with the fourth Sónar Reykjavik, the third Sónar Copenhagen and the second Sónar Stockholm.

The Chemical Brothers, Hot Chip, Brodinski and Evian Christ are the first names to be announced for all South American dates, while Recondite, Bomba Stereo and Pional are also added to some of these cities.

A preview of the line-up for Reykjavik, Stockholm and Copenhagen will be announced in the coming weeks, along with the full line-up for the four South American cities. In all cases (as is typical at Sónar) the presence of local talent will play a major role in the line-ups.

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These are the Sónar dates for the remainder of 2015, and for the first half of 2016:

Sónar São Paulo
24-28 November 2015
Espaço das Americas
The Chemical Brothers, Hot Chip, Brodinski, Evian Christ…

Sónar Buenos Aires
3 December 2015
Complejo Al Río
The Chemical Brothers, Hot Chip, Brodinski, Recondite, Poncho, Evian Christ, Pional, Leandro Fresco…

SonarSound Santiago de Chile
5 December 2015
Hangares de Suricato, ex Aeropuerto Los Cerrillos
The Chemical Brothers, Hot Chip, Brodinski, Recondite, Evian Christ, Pional…

Sónar Bogotá
7 December 2015
Corferias
The Chemical Brothers, Hot Chip, Bomba Estéreo, Brodinski, Recondite, Evian Christ, Pional…

Sónar Reykjavik
18, 19 and 20 February 2016
Harpa Concert House

Sónar Copenhagen
DR Koncerthuset

Sónar Stockholm
26-27 February 2016
Stockholm Waterfront Congress Center

Sónar Barcelona
16, 17, 18 June 2016
Fira Montjuïc and Fira Gran Via

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Sónar 2015 receives 118,473 visitors from 104 countries

56% of the festival audience was international and 44% was Spanish. Sónar by Day brought together 48,597 visitors and Sónar by Night 69,876.

In its 22nd edition, Sónar consolidated its firm commitment to exploring new formats and contents, both in music and in the congress activities at Sónar+D, which this year also premièred a new space in Pavilion 4 of the Fira Montjuïc area.
Sónar exhibited an extremely broad sound spectrum in over 150 performances, ranging from the most experimental approaches and purist electronica to the latest generation of dance music, taking in conceptual dance, new forms of hip hop, trap, grime, organic house, Latin beats, the transmutations of the hardcore tradition and even flamenco rave. This year, shows in which images and sounds have created new stage languages have been particularly important, as exemplified by the performances by Koreless & Emmanuel Biard, Joanie Lemercier & James Ginzburg, Arca & Jesse Kanda and Atom TM & Robin Fox, among many others.

The third Sónar+D, the International Congress of Creativity, Technology and Business, was its most comprehensive and successful edition to date, with 3,900 accredited professionals from over 60 countries.

Sónar+D has far surpassed the expectations for participation with incessant traffic on the stands at MarketLab and in the Realities+D area dedicated to virtual reality. The lectures and workshops were attended by more than 4,000 people and nearly 500 meetings were scheduled between experts, creators, entrepreneurs and investors in the networking areas.

The congress of creativity, technology and business is becoming consolidated as a meeting point between artists, businesses, research and innovation centres, universities and investors. Digital platforms, communities of makers and hackers, talks and and workshops by prominent figures in digital culture and constant networking activity set the pattern in this third year of Sónar+D

Sónar+D becomes a new generator of activities at Sónar that defines it as a 360º event involving all points in the creative process: training, inspiration, experimentation, prototyping, fundraising and positioning in user communities.

Over the coming months, Sónar+D will be including on its websitewww.sonarplusd.com much of the content that has been scheduled over the last three days and will simultaneously become the forum and amplifier for the progress of the projects and ideas that have emerged during the event and of the most important initiatives and calls in digital culture, with a special focus on the local scene.

Professional accreditations for Sónar+D 2016 will go on sale on 1 July at a special price of 155 euros.

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Sónar is conducting a comprehensive 360º study on the contribution made by Sónar and Sónar+D in economic, social and innovation terms, involving over 1,000 surveys and interviews with the public and professionals attending this year’s event.

Sónar is conducting a comprehensive 360º study on the contribution made by Sónar and Sónar+D in economic, social and innovation terms, involving over 1,000 surveys and interviews with the public and professionals attending this year’s event.

The combined analysis of Sónar and Sónar+D will go beyond traditional of studies economic impact and identify new contributions, in particular at the social level and  to innovation. The study will examine the various ways in which the festival contributes to the city.

With the consolidation of Sónar+D, it will analyze the festival’s role as a platform for experimentation, the generation of knowledge, its ability to attract businesses and professionals and in the development of creative and innovative industries.

The initial conclusions that can be drawn from this study include:

-Increased spending in the city by visitors.

-The “Start-Ups” competition identified the potential for creating economic activity and employment in innovative sectors, and rewarded the best initiatives.

-Consolidation of Sónar+D as a meeting point between Spanish and international businesses and investors: from the investors’ point of view, expectations were exceeded (21 investors, about 300 meetings).

-Assessment by exhibitors (22 very diverse stands): the most highly rated aspects were the opportunity to test their technology before a skilled and professional audience, find end clients, partners and establish business partnerships.

-Opinions on “Music Hack Day”: the hackers welcomed being able to work with new platforms and/or technologies, and participate in teams with people with different technical skills; it also enabled technology providers to discover new uses and improvements for their products.

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